![]() Start by assigning to each section of your script or podcast structure a certain sound pattern. You also need to make sure that your audience likes it. You must make your podcast recognizable by its sound from the first moment. The sound identity of a podcast is its auditory structure, that is, the sounds that characterize and identify it. Differentiate yourself through sound identity If your goal is to offer value to your customers, you are definitely on the right track. Only a well-structured strategy and a script with clear concepts will make you connect with a large number of listeners interested in your company. In the script you have to write what you want to tell, how are you going to do it, what kind of language are you going to use and the tools that are necessary. The content of the podcast and the way you communicate it are the most important thing.īefore you start you need to be sure about what you want to convey or share, know how you are going to do it and don’t forget that the podcast episodes must be coherent with each other and provide value to the audience. Therefore, you must take care of the content you offer, work on it conscientiously to get the most out of it and communicate the message you want. Make sure you offer value contentĪs you already know, the podcast allows you to launch a positive brand message, reach a huge audience and have an infinite repercussion. ![]() If you want to encourage interaction, define and communicate the channels through which they can contact you to collaborate in your podcast. You need to understand what the interaction with your audience will be like. This format is perfect for telling stories, narratives or interviews that excite your audience. What does this imply? That you are generating a lot of expectations towards the end of your recording. With this structure, as the content of your podcast progresses, it becomes more elaborate or interesting. The mountain of the highest peak: From the lowest to the highest. ![]() It’s important that you know how to keep your audience’s attention and this structure can make it easier for you to do so. Between these parts, you can offer content with a little less intense. Why? It is about interspersing some of the most dynamic content at the beginning, in the middle and towards the end of the podcast. The roller coaster: This format is used especially when you have to make a podcast of more than 20 minutes long.The pieces of bread, with direct references to your company, represent between 30% and 40% of the content and, 70% or 60%, symbolise the value that you offer to the people who listen to you. Between, we offer all the content that we want to direct to the audience. In this type of format we place the information related to the promotion of the company’s products at the beginning and at the end of the podcast. The sandwich: Bread, filling and bread.3 types of structure that you can apply to your corporate podcast Depending on what they are, you will need one structure or another. The first thing you should consider when creating a corporate podcast are the different objectives that are part of your business strategy. To offer coherent and valuable content to your audience, you have to define a good structure for your podcast. They have valuable information about your target audience and you can use it to route your podcast before you begin.Ģ | Define the structure of your corporate podcast. Talk to the sales team: Sales personnel are usually aware of the needs of the buyers.The script you develop should be oriented to generate benefits, for your audience and your company. Understand how to provide value to your audience: If you design a podcast for your company that only serves to advertise your product without any real contribution to your customer’s life, it won’t help you build something interesting. ![]() Is it the first phase of a sales funnel? Is it focused on post-sales customer service? Is it a persuasion tool? You should define this before starting your podcast.
0 Comments
Leave a Reply. |